Privacy Policy (Customers)

At the Drayton Arms Theatre we take your privacy seriously and we respect your privacy and data protection rights.

This privacy policy describes the way in which the Drayton Arms Theatre deals with the information and data you provide to us.

Please take time to read this privacy notice in full, together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, to ensure that you understand and are happy with how we collect and process your personal data.

This privacy notice supplements the other notices and is not intended to override them.


Who are we?

The Drayton Arms Theatre is a trading name for The Drayton Arms, 153 Old Brompton Road, London, SW5 0LJ. The Drayton Arms is operated and managed by Mitchells & Butlers Leisure Retail Limited (company number 01001181 with its registered office at 27 Fleet Street, Birmingham B3 1JP). Further details can be found at


Why do we need personal data?

When you use our websites or social media channels we collect technical information about your visit to ensure you are receiving the best possible service and the information is displayed in the most accessible format for your device. Upon confirmation of your consent we also use your name and email address to keep you informed of our upcoming productions in our e-mailing list.


Who is the Data Controller?

e-mailing list & technical data - The Drayton Arms is the data controller for any data you provide upon giving consent to recieve our email updates on upcoming productions.

box office data - As a theatre who operates entirely as a receiving venue, in which a formal direct hire contract agreement has been signed between the Drayton Arms Theatre and the visiting theatre company, the theatre company acknowldeges that they are the data controller for the data you supply in order to purchase a ticket. Upon purchasing a ticket you are entering into a direct contract with the theatre company to attend the relevant performance. The Event Organiser / Data Controller is named as part of the booking process.


What data do we collect?

e-mailing list - If you have given us your consent to join our email marketing list and receive updates on future productions we will collect the following identity data;

  • First Name
  • Surname
  • Email address.

technical data - In order to ensure you receive the most accessible version of our website and the best performance we collect the following information for diagnostic purposes;

  • Internet protocol (IP) address
  • Browser type and version
  • Browser plug-in types and versions
  • Operating system and platform and other technology on the devices you use to access this website.

box office data - In the interests of transparency we feel it is necessary to display the list of data in which the ticketing provider (TicketSource) is processing and the theatre company is controlling whe you are purchasing tickets;

  • First and last name
  • Title
  • Position (for business events where you have selected to record this information)
  • Employer (for business events where you have selected to record this information)
  • Contact information (address, email, phone)
  • IP address
  • Payment details (payment details are encrypted when sending for processing and are only partially stored within the TicketSource system inline with our Payment Card Industry Data Security Standards compliance
  • Full details of the TicketSource Customer Data Privacy Policy can be found here;


Data Sharing

In order to make certain services available to you, we may need to share your personal data with some of our service providers, for example the processing of a telephone booking to purchase a ticket to an upcoming show. The Drayton Arms Theatre only allow our service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We will never sell or rent our customer data to other organisations for marketing purposes.


Contacting Us

If you have any concerns, or would like more details about how we process your personal data, you can contact us using

Our full details are:
Data Protection Officer
27 Fleet Street, Birmingham B3 1JP

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the supervisory authority for data protection issues in the UK (phone: 0303 123 1113 or at However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please feel free to contact us in the first instance.